A lifestyle bike distributor founded in 2005 with the vision of providing environmentally-friendly alternatives to getting around urban environments. Unlike the traditional bicycle companies, we position bicycle as a lifestyle product and cycling as a way of modern living. We believe that bicycles are part of the solutions to help solve some of our traffic problems. In recent years, G.U.M. has infused more lifestyle elements into the leisure cycling events such as Classic Ride Festival, TeaRide and Hong Kong Tour.